3 Reasons Your Photography Business Needs Marketing Kits
When you started your business as a photographer, you probably relied on word of mouth to get most of your work. But once you’ve got a few jobs in your portfolio, you’ll want to start creating marketing and looking for customers outside of your friends and family. Photography marketing kits can help you get your foot in the door with future clients.
Why do I need a Photography Marketing Kit?
If you don’t want to look like a professional, you don’t need a marketing kit. If you want to be that friend who occasionally gets paid for taking better-than-average photos of a friend-of-a-friend’s wedding, that’s perfectly respectable, and I’m not judging you.
But if you want to take your photography to the next level, and really make a business out of it, you need to treat it like a business. You need consistent marketing across your website, social media, and print materials, and you need physical take-aways that potential clients can compare to other photographers.
You also want some physical materials that you can leave in conspicuous locations where they’ll get picked up by potential clients. If you’re a wedding photographer, for example, leaving look books at the local high end resort and hotel is just smart.
How much should I spend on my photography marketing kit?
Prices vary greatly. You could contact a designer and have a customized set of marketing materials created for you, but if you’re just transitioning your business out of the phone-a-friend phase, that’s probably well outside of your budget.
Enter the Internet of Things, here to save you. Let’s look at just a few of the places where you can download a template that will let you make your own photography marketing kit.
- Squijoo: For a fee that’s currently $10/month, you can download as many Photoshop templates as you might need. This is one of the more basic marketing kits I found, but if you already have a Squijoo membership, it might be perfect for you.
- Etsy: Is there anything left that you can’t get on Etsy? Look closely at the different packages available here; they are all different prices, but all include different items. Make sure you’re getting what you need, or are messaging the seller with questions before purchasing.
- Joy of Marketing: Some photography marketing kits are straightforward marketing materials; others, like this one from Jael Thorpe, also give you tips on posing clients, improving photos, and more.
For any of these DIY options to work out, you’ll need to have Photoshop, and a basic understanding of inserting and editing photos, but if you’re operating a photography business, that’s probably not an issue for you.
What are the most important parts of my photography marketing kit?
Before you hit “buy” on a particular template, make sure you know what you want your marketing to do for you, and feel confident that the template you’re choosing is going to give you what you need. There are a few basic piece of information that must be included in your look books or albums if you want prospects to become customers. Make sure you have:
- A selection of your best photos in different styles: dynamic, posed, action, fantasy, and more!
- Pricing. You may feel like it’s not a good business decision to include your prices in your marketing materials; you’re wrong. By telling customers up front what you charge, you set their expectations. You show that you’re a serious professional who feels their services are worth a set amount. When you don’t list your prices, you’ll end up answering questions about pricing a thousand times by email and phone, and you’ll also lose customers who either don’t want to bother, or who assume your services are priced either too high or low for them to consider.
- About Us. This might be the most neglected section of most business’s marketing services. This is your chance to create a strong connection with your potential customer. You can show them that you care about their photos just as much as they do, which can help you win a contract in a crowded market.
Photography is one of those strange skills where everyone thinks they can do it, and the professionals make it look incredibly easy. By investing in your photography marketing kit, you start the conversation with prospective customers off on the right foot, showing them what you have to offer, and how you’re going to create amazing memories with them.
What tips and tricks do you think are the most useful for photographers who are investing in marketing kits?