The best piece of advice I can offer when doing keyword research, is to just start. Don’t know where to start you say? Begin with a word surrounding your product or service. In this case, our newly developed link directory finder is something we’d like to offer for SEO’s to assist in the link building process.
Notice there is no volume for my initial idea, ‘link directory finder.’ I’ve found a similar keyword that will now help in the search for the best keywords. Select both keywords & view as text; copy the keywords from the pop up window & paste them back into the keyword tool, search. Even though ‘link directory finder’ has no volume, it helps keep the context of the next keyword search.
This time when searching, notice how many more similar ideas show up in the Keyword Ideas section. Select the 10 new ideas, plus your first keyword that had volume, rinse, & repeat. Each time you add more keyword ideas to your Keyword Tool search, you’re also adding to the entire context of your search making it easier for Google Keyword Tool to understand what exactly it is you are looking for.
Finally! We have what we were searching for, but we’re not done yet folks! There are many new keyword ideas that are relevant to our goal, ‘link directory finder.’ Sometimes there will be no volume for the initial idea that you had in mind, but it’s alright, because it’s likely that you’ll find volume for other phrases that will help internet users find your product or service.
Feel free to repeat this process a dozen times until you’re comfortable & certain that you are missing no high volume valuable keywords. Remember! Google Keyword Tool automatically displays broad match keywords. You can change the match type option before you start looking for keyword ideas to eliminate keywords that have no exact match volume that may have shown up in a broad match type search. The only downside to losing the keywords that only have broad match volume (and no exact match volume) is that by doing so, you may potentially limit the contextual targeting of the Google Keyword Tool.