6 Tips For Great Email Marketing For Hotels
At Christmas and New Year’s Eve, most hotels don’t have the least problem keeping their rooms full. The rest of the year, however, great hotels know that it’s necessary to keep reminding guests about their great experiences at the hotel, in order to keep the rooms booked. Email marketing for hotels is absolutely necessary to keep guests coming in.
Although a hotel’s social media campaign is also crucial and important, your email marketing is what’s going to bring in visitors, keep your guests interested in your services, and make sure that your hotel operates exactly the way you want it to.
But if you’ve never set up an email campaign before, you might need some help getting started! Here are some great resources that can make a difference.
Design and send great emails
MailChimp is one of the most popular email newsletter programs on the Internet. With a vast variety of templates, drag and drop features, and easy editing tools, the software makes it easy to design a monthly newsletter or tempting advertising email.
If you don’t want to use MailChimp, or if you’re looking for a different sort of email template, a simple Google search reveals a large number of prebuilt templates that are available for free or for a small fee.
As a hotel, you’re often dependent on local events to draw in outside visitors. If you’re not sure what’s happening in your town, or who you should be partnering with, get in touch with the Small Business Administration in your area. If they don’t know exactly what’s happening, they should know who you need to talk to.
Just like when you’re creating a blog, using an editorial calendar is a great way to keep yourself on track and make sure that you’re offering emails on a regular basis, tempting customers back to your hotel with a great reminder of what an excellent experience they had. There are paid services that will help you organize your Google Calendar, Hubpages offers a free template for Excel, and many people just use their Google Calendar.
Free graphics and photos
Many of the photos that you use in your emails may be from your own hotel, but sometimes you need a great beach shot, music festival photo, or another great picture to capture the essence of what you’re conveying. Pixabay is an excellent source of license free images that can be used in marketing without worrying about rights down the road.
Beyond the monthly newsletter
While sending out reminders of the great events occurring in your community are great ways to connect with guests, you will also see a great benefit from emails that go out at specific times relating to a guest’s visit. Sending them a confirmation a week before their visit, a few days before their reservation, a thank you upon check out, and a reminder of the great time they had that invites them to visit again can all be powerful marketing tools.
If this is more time than you ever wanted to spend thinking about email marketing for hotels, remember that Inboundable is happy to provide this service to your business. You let us know what you want to see, and we take care of all the rest.